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Search engine

Search engine

If you don’t bother to submit your site anywhere else, it won’t make much of a difference. Chances are that 99% of your search engine and directory traffic will come from these 12 sites. Unless you have a real reason to believe that you can get traffic from another search engine, it’s not worth your time to submit by hand, or track your ranking ? just use software if you have it, or a free submission service. Many of the…

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Which Search Engines Really Matter?

Which Search Engines Really Matter?

We’ve all seen the ads offering to submit our web site to thousands of search engines. We’ve all wondered whether there really are that many search engines out there. There probably really are, but who cares? If nobody uses them, they don’t matter to you. Unless you’re using software to automate the process, you shouldn’t bother with them at all. Even if you do submit to thousands, you really need to pay attention to a very few, listed here. First,…

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Indexed alphabetically

Indexed alphabetically

It appears that because of the way searches are indexed alphabetically, there is a slight advantage to using ALL CAPS in your page titles. We hate to give up any possible edge, so we use ALL CAPS page titles in our doorway pages. Your mileage may vary – we don’t like all caps for normal pages, because it’s harder to read, and you don’t want your visitors to have to deal with all caps for their bookmarks and shortcuts. Don’t…

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Using Keywords in Page Titles

Using Keywords in Page Titles

One of the most important places to consider for keyword placement within your site is in the titles of the pages themselves. Since most search engines only look at the first few words (maybe five words at most) in the title, you’ll only be able to throw in a couple of keywords at most, if your titles are to make any sense to your visitors. If your page titles look like a string of keywords, instead of a title, your…

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My best method

My best method

So here’s the “big list” of where to place your keywords: Page title ? use one keyword or phrase per page, in the first five words of the title. Titles longer than 5 words don’t seem to be indexed at all. META Tags ? put the top keyword or phrase for each page into the “keyword” tag and repeat it in the “description” tag. Only the first 100-150 characters are going to matter in most cases, so put each page’s…

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Succeed With Perfect Keyword Placement

Succeed With Perfect Keyword Placement

You have to wonder why some pages rank higher than others sometimes. For the most part, though, it comes down to the frequency and placement of the keywords. We’ve done a little experimenting with this (okay, a lot of experimenting) to try to determine what matters the most when a search engine ranks your pages. The results of our experiments told us a whole lot that we already knew, and a few things that were a little bit surprising. First…

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