So here’s the “big list” of where to place your keywords:
Page title ? use one keyword or phrase per page, in the first five words of the title. Titles longer than 5 words don’t seem to be indexed at all.
META Tags ? put the top keyword or phrase for each page into the “keyword” tag and repeat it in the “description” tag. Only the first 100-150 characters are going to matter in most cases, so put each page’s keyword target first in the list.
Content ? weave your keywords into the content of your pages. If there’s more than one way to say it, stick to one single spelling or tense for each page. Don’t try to fool the search engines by repeating keywords for no reason, or hiding a string of keywords in an invisible color ? they’re all hip to this trick by now, and you may find that your site doesn’t get indexed at all.
Links ? use keywords or phrases whenever possible in the text of your links. Again, don’t try to “spam” the search engines by repeating the keywords several times. If keywords appear on the pages your site is linked from (reciprocal links), this will also improve your ranking.
Domain Name ? there does appear to be a small advantage in having keywords appear in your domain name. Website Promotion Central has a pretty long domain name, but it works better for the search engines than our old name.
If you follow our keyword strategy throughout your site, it will definitely make a difference. Whether it makes enough of a difference to put your site on top is another question. To hit the top of the rankings, you’ll probably have to resort to diabolical means, like bridge pages and the like. Just remember that search engine positioning is a probably full time job for many of your competitors. If you have that kind of budget, you’re probably better off hiring a marketing consultant and an advertising agency instead of visiting this site! The point is, if you don’t land at the top of the search engine rankings after following our plan, your next step should be to increase your site’s link popularity by launching a serious reciprocal linking campaign.