Using Keywords in Page Titles

Using Keywords in Page Titles

One of the most important places to consider for keyword placement within your site is in the titles of the pages themselves. Since most search engines only look at the first few words (maybe five words at most) in the title, you’ll only be able to throw in a couple of keywords at most, if your titles are to make any sense to your visitors. If your page titles look like a string of keywords, instead of a title, your visitors will perceive your site to be of lower quality, and they’ll be less likely to come back, refer your site to others, etc.

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Since you can only 1000 place a few keywords in each page title, how do you decide? Your main page should carry your top-priority keywords, of course. But your site has many pages, and if you follow our strategy of multiple page submissions, you should have plenty of page titles with which to promote all of the keywords you’re trying to target. As described in our article on doorway pages, each entry page you submit should focus on a single keyword group. The keywords you use on the page title should be whichever keywords are more suited to the actual content of the page.


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